Millennial marketing: Going beyond the schmaltz

Not everything is perfect for this generation, in fact far from it. Therefore in order to be effective at communicating with Millennials, you have to understand the bad stuff that’s happening to them, as well as the good.

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OUT NOW: ‘Stepping Out of the Crowd’ – Where the Next Generation of Asian Millennials is Heading

Winning a place on the travel itinerary of time-poor but experience-hungry generation of travellers from Asia’s emerging outbound markets will require clever marketing and well thought-out experiences that help them to quickly connect… Continue reading

A major challenge for the tourism sector in 2016 and beyond: concentration and dispersal

International tourism arrivals increase steadily year after year, while there are few corners of the globe where tourists haven’t reached. As tourists flood into historic city centres and remote islands causing bottlenecks and… Continue reading

Becoming ‘Millennial-proof’ really means becoming ‘future-ready’

Earlier this month Toposophy hosted a seminar at World Travel Market London which asked panelists from the tourism and marketing industries to name their ‘Six New Trends That Will Change the World’. The… Continue reading

How to Put Your Place on the Millennials Map (and Stay There)

When scrolling through the pages of the travel industry news or reading up on anything related to the latest travel trends, you don’t have to scroll too far before you encounter the term… Continue reading

How do Millennials from across Asia and the Pacific plan their city trips?

There’s nothing like landing in a foreign city and heading out of your hostel, hotel or rental apartment for the first time to discover what it has to offer. But how do you… Continue reading

Some Millennials will be driving tourism growth faster than others

Last week I visited Manila to do a keynote presentation at MICECON, the Philippines’ national tourism conference. Here’s the post I wrote for Toposophy on how the future of Filipino tourism lies with… Continue reading

How do you encourage next-gen travellers to go ‘off the beaten track’?

The rise in global tourism is set to be driven by young travellers, especially from countries in the Asia Pacific region. So how will the world’s most popular destinations cope with the numbers?… Continue reading

Millennials just want to be happy. So what is the ‘industry of happiness’ doing about it?

Research on Millennials consistently points to their desire to attain happiness ahead of the other priorities in life. This opens up a golden opportunity for the travel and tourism industry. There are lots… Continue reading

What Matters to LGBT Millennials?

The issue of sexuality is increasingly becoming a non-issue for Millennials around the world, so what does that mean for the future of the LGBT travel industry? How can businesses in this multi-million… Continue reading