The Millennial paradox: why speaking to Millennials means getting personal

Millennials are ambitious but lazy, hyper connected but self-obsessed, extremely confident yet highly insecure, optimistic yet worried about the future. Where to start when you need to engage them? Last week I was… Continue reading

Los millenniales orientales: Un gran reto para los destinos turísticos

En Asia los cambios económicos y sociales han beneficiado sobre todo a la generación joven (los millennials) y les han ofrecido múltiples oportunidades para viajar fuera de sus países. De ahí el interés… Continue reading

Making Mexico’s Tourism Match Millennial Expectations

Tourism is a highly resistant sector of the global economy, and nowhere is this more evident than in Mexico. Despite some hard-hitting headlines exposing corruption and the country’s long struggle against drug cartel-related… Continue reading

“Now everyone can fly!” – Low Cost Carriers and Millennial Travellers in Asia

Low-cost carriers (LCCs) have soared to new heights thanks to booming demand from young Asian travellers looking to take their first break, joining the ranks of other young people who consider these exciting new… Continue reading

15 Destination Marketing Trends to Watch in 2015

Working with my colleagues at TOPOSOPHY – Europe’s hottest new destination marketing agency – I’ve put together this easy-to-digest report on what top travel trends we can look forward to this year. Whether… Continue reading

Last minute leisure

The time lapse from dreaming to booking to escaping just got even shorter – and it’s Gen C Travellers who are driving this new trend. ‘The early bird catches the worm’ has been… Continue reading

14 things I learned in 2014

The New Year is here and list-fever is upon us, so I’ll try to keep this light. In any case, I have a reason to celebrate as today Gen C Traveller celebrates its… Continue reading

Getting ahead – why attracting students is a smart strategy for tourism growth

[The following article was written by me and originally published from The Rise of the Young Asian Traveller, released earlier this year. See link below to obtain the full report] Once considered the… Continue reading

VisitBritain launches innovative campaign in China

Last week VisitBritain embarked on the latest stage of its campaign to attract more Chinese visitors to the UK using images of the country to open potential visitors’ eyes as to what they… Continue reading

‘Connected at every step’: Gen C Traveller in Mexico’s Excelsior newspaper

I’m delighted to have been featured in one of Latin America’s leading daily business journals, following an interview with Mexico’s Excelsior newspaper last month. The interview, conducted in late October covered some of… Continue reading