In the news
Here is where you will find me quoted in the media…
12.2017 Interview with Economy Chosun, Korea’s best-selling daily newspaper about Millennials, the travel industry and Korea’s
prospects for attracting Millennial travellers
12.2017 Interview with Hosteltur Spain (in Spanish) ‘Turismo LGBT: Tres claves para entender las nuevas tendencias’
08.2017 Press coverage by Hosteltur.lat (in Spanish) ‘Peter Jordan aconseja romper estereotipos para ganar turismo LGBT’.
08.2017 Interview with Citiscope (news network on the future of cities and sustainability) ‘Why Cities Need to Rethink their Marketing to Tourists‘
01.2017 Article on my keynote presentation at Vakantiebeurs (Utrecht, Netherlands) ‘The Next Disruption in Travel is Food’ (in Dutch)
04.2016 Guest article in MarkLives, an online news resource for PR and marketing firms across Africa ‘Understanding travellers’ Millennial Mindset’
03.2016 Interview with Hosteltur (in Spanish), Spain’s leading tourism news site about The Rise of the Young Asian Traveller
03.2015 Interview with Hosteltur (in Spanish), Spain’s leading tourism news site about The Rise of the Young Asian Traveller
10.2014 TV interview with International Channel Shanghai, China
09.2014 Guest post ‘How to turn Chinese dreams into bookings’ for The Byte, Australia
05.2014 Guest post: ‘The Gen C Traveller’ – Invited to write for the first edition of The Byte – Australia’s premier online backpacker and youth travel magazine.
06.11.13 – ‘El Millenial puede poner un destino de moda o arruinarlo’ – Interview with Hosteltur, Spain’s leading tourism news site. A slightly incongruous headline but the central message was that young people can make a destination fashionable and put it back on the map.
12.10.13 – Infografía: El poder del turismo joven – we provided Hosteltur with an infographic showing the power of youth travel. The core message here is that when the going gets tough, the young keep travelling.
05.08.13 – El turismo joven del siglo XXI se mueve por tres factores – In advance of the launch of New Horizons III I explained the three underlying trends that are driving youth travel in the 21st century.
14.06.13 – El turismo de estudios atrae a casi un millón de extranjeros – Spain’s recent advances in attracting language students to study Spanish is explored in this article by Hosteltur. I explain how tapping into this market can be valuable for many destinations in Spain, given that the language traveller is often prepared to travel out of season. Language learning also necessarily requires a high degree of interaction with a destination’s cultural scene, gastronomy, arts, events.. making the economic impact of the language study visitor even more profound.
29.01.13 – Turismo joven: de nicho a segmento estratégico para empresas y destinos – Youth travel is no longer a niche. In fact it’s a key driver of innovation in the travel industry as a whole. My key message in this lengthy interview with Hosteltur at FITUR, Madrid’s annual international tourism fair.