LGBT Tourism insights

In May 2017 the World Tourism Organization (UNWTO) published the second edition of the Global Report on LGBT Tourism, in collaboration with the International Gay and Lesbian Travel Association (IGLTA).

As the report’s author, I brought insights from international organisations, governments, NGOs, the media and think-tanks dedicated to tourism and LGBT rights. Data from a dedicated survey of 70+ destinations around the world is included, as well as my own insights on destination marketing and development.

The report is the only one of its kind, and has been written to reflect the current state of destination marketing, management and LGBT equality around the globe. It’s ideal for anyone who’s interested in the LGBT traveller and their impact on the global travel and tourism industry. It also gives extensive recommendations to destinations on how to start out with the LGBT segment, or refresh their approach.

Download the full report: Second UNWTO Global Report on LGBT Tourism (18MB)

Check out this quick guide to the report:

Funding for the Second Global Report on LGBT Tourism was kindly provided by the IGLTA Foundation and the Greater Fort Lauderdale Convention & Visitors Bureau.

How to make LGBT travel matter to Millennials

In the past I’ve written blog posts and given numerous presentation on the challenges posed to those in LGBT marketing, by shifting attitudes towards sexual orientation and gender identity among younger generations. Many ask “is LGBT travel still a thing?”. My answer is that it is a thing, but you have to upgrade your marketing message and product proposition to the reality of how LGBT people live in the 21st century.

I explain more about this on pages 70-73 of the new report, and you can also check out my past post ‘How to Make LGBT Travel Matter to Millennials‘.

Find out more

View the UNWTO press release about the report

Download the First Global Report on LGBT Tourism (2012)

Learn more about UNWTO, IGLTA and the IGLTA Foundation

Learn more about the author

Want to know more? Contact me: genctraveller[at]gmail[dot]com

Jump to my publications by category:

Millennial traveller insights

Destination marketing and development

Emerging outbound markets (Asia outbound travel)

The sharing economy

LGBT tourism

Products and segments (shopping tourism, food travel)

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