About me

Peter Jordan, Founder, Gen C Traveller

Services: Bespoke travel industry research / Consumer trends analysis / Keynote presentations / Strategy workshops

Specialist on: Millennials – global youth travel – tourism megatrends – the sharing economy – emerging markets – tourism dispersal – LGBT travel


I have become recognised as one of the travel industry’s leading specialists on Millennials, the generation that is leading change in the travel industry. When it comes to young consumers and travel, I like asking ‘who’, ‘why’ and ‘where next?’

As an associate consultant to Toposophy -Europe’s hottest destination marketing agency- I work at the cutting edge of tourism industry research and strategy building. Due to my strong interest in the field of Millennials, I have led pioneering research into the ways that these travellers will shape destination product development and marketing in the years to come.
Additionally, I have generated new insights on areas as diverse as the travel habits of Millennials from mature and emerging outbound markets; how to tackle tourism concentration and dispersal; the impact of the sharing economy on destinations and, in the LGBT space; how to make LGBT-specific brands relevant to Millennials.

My published works include ‘The Rise of the Young Asian Traveller’ (PATA, 2014), How to Put Your Place on the Millennials Map (Toposophy, 2015) and ‘Stepping Out of the Crowd (PATA, 2016).

I have also been honoured to give keynote presentations at leading global tourism events including WTM London, ITB Berlin, IGLTA Convention Los Angeles & Cape Town, JATA Tokyo, AYTE Sydney, GTEF Macau and MICECON Manila and London Technology Week.

You can find out more about my projects and professional background by visiting my LinkedIn profile

Want to check out some of the reports I’ve worked on? Check my bibliography

Want to find out more about one of my recent presentations? Check my latest presentations

Check my latest updates on Twitter: @genctraveller

You can also drop me a line at genctraveller [at] gmail [dot] com