Tag Archive: youth

How travel and tourism brands can help Millennials, a generation under pressure

Travel isn’t just about hitting ‘escape’. Destinations and travel brands need to empathise with Millennials to help them build the life skills and experiences that they crave.

Millennial marketing: Going beyond the schmaltz

Not everything is perfect for this generation, in fact far from it. Therefore in order to be effective at communicating with Millennials, you have to understand the bad stuff that’s happening to them, as well as the good.

Millennials just want to be happy. So what is the ‘industry of happiness’ doing about it?

Research on Millennials consistently points to their desire to attain happiness ahead of the other priorities in life. This opens up a golden opportunity for the travel and tourism industry. There are lots… Continue reading

Travel and Tourism in Japan: Back to the Future (2 of 2)

Welcome to my second of two blog posts about my recent visit to JATA Expo and travelling in Japan. In my last post I discussed some of the ideas that emerged from the… Continue reading

OUT NOW – The Rise of the Young Asian Traveller

It’s one of the most exciting projects I have managed this year, and the result of contributions from leading tourism industry thought leaders in Asia and nearly three thousand young consumers across thirteen… Continue reading

Defining Millennials

In order to make products and services appeal to specific groups of consumers, marketers frequently classify consumer groups according to certain characteristics, of which age is a common denominator with labels applied to… Continue reading

Millennials overtake Generation X in vacation spending, says US survey

Last week various news channels reported on a new study by MMGY Global on Millennials which revealed to general surprise that the 18 to 35 age group has overtaken baby boomers in their… Continue reading

Meeting the needs of the Gen C Asian traveller – Post 3: Snap while you shop

Picture this:  In 2013 Siam Paragon mall in downtown Bangkok was the most Instagrammed place in the world. This fact doesn’t say so much about the scale of the 400,000m2 mall, as much as the… Continue reading