Travel isn’t just about hitting ‘escape’. Destinations and travel brands need to empathise with Millennials to help them build the life skills and experiences that they crave.
Not everything is perfect for this generation, in fact far from it. Therefore in order to be effective at communicating with Millennials, you have to understand the bad stuff that’s happening to them, as well as the good.
Research on Millennials consistently points to their desire to attain happiness ahead of the other priorities in life. This opens up a golden opportunity for the travel and tourism industry. There are lots… Continue reading
Welcome to my second of two blog posts about my recent visit to JATA Expo and travelling in Japan. In my last post I discussed some of the ideas that emerged from the… Continue reading
It’s one of the most exciting projects I have managed this year, and the result of contributions from leading tourism industry thought leaders in Asia and nearly three thousand young consumers across thirteen… Continue reading
In order to make products and services appeal to specific groups of consumers, marketers frequently classify consumer groups according to certain characteristics, of which age is a common denominator with labels applied to… Continue reading
Last week various news channels reported on a new study by MMGY Global on Millennials which revealed to general surprise that the 18 to 35 age group has overtaken baby boomers in their… Continue reading
Picture this: In 2013 Siam Paragon mall in downtown Bangkok was the most Instagrammed place in the world. This fact doesn’t say so much about the scale of the 400,000m2 mall, as much as the… Continue reading
