Tag Archive: VisitBritain

Millennials just want to be happy. So what is the ‘industry of happiness’ doing about it?

Research on Millennials consistently points to their desire to attain happiness ahead of the other priorities in life. This opens up a golden opportunity for the travel and tourism industry. There are lots… Continue reading

VisitBritain launches innovative campaign in China

Last week VisitBritain embarked on the latest stage of its campaign to attract more Chinese visitors to the UK using images of the country to open potential visitors’ eyes as to what they… Continue reading

Travel and Tourism in Japan: Back to the Future (2 of 2)

Welcome to my second of two blog posts about my recent visit to JATA Expo and travelling in Japan. In my last post I discussed some of the ideas that emerged from the… Continue reading

Travelling in Japan: Back to the Future (1 of 2)

Welcome to my first of two blog posts about my recent visit to JATA Expo and travelling in Japan. The Japanese are moving from being travellers to becoming hosts as an ageing Japanese… Continue reading

A smart and symbolic move: easyJet launches a dedicated homepage in Chinese

Yesterday easyJet caused quite a stir among the global travel industry by launching a dedicated homepage in Chinese. Even the Prime Minister had something to say about it during his visit to the… Continue reading