Blame it on Millennials
In this article I’m returning to one of the original themes of this blog: Millennials. While the content that you’ll find here covers a wide range of issues in destination marketing and management,… Continue reading
Tag Archive: Travel
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The travel industry needs to understand the mindset of its Millennial employees, not just its customers
As Millennials occupy a larger share of the global workforce, is the travel industry doing enough to adapt to the mindset of Millennial employees, as well as its customers? It’s conference season again,… Continue reading
How to Make LGBT Travel Matter to Millennials
What can destinations and businesses that are looking to attract the LGBT market learn from wider Millennial travel trends? Last week’s IGLTA Convention in Cape Town brought together delegates from several continents and… Continue reading
How travel and tourism brands can help Millennials, a generation under pressure
Travel isn’t just about hitting ‘escape’. Destinations and travel brands need to empathise with Millennials to help them build the life skills and experiences that they crave.
Millennial marketing: Going beyond the schmaltz
Not everything is perfect for this generation, in fact far from it. Therefore in order to be effective at communicating with Millennials, you have to understand the bad stuff that’s happening to them, as well as the good.
Becoming ‘Millennial-proof’ really means becoming ‘future-ready’
Earlier this month Toposophy hosted a seminar at World Travel Market London which asked panelists from the tourism and marketing industries to name their ‘Six New Trends That Will Change the World’. The… Continue reading
How to Put Your Place on the Millennials Map (and Stay There)
When scrolling through the pages of the travel industry news or reading up on anything related to the latest travel trends, you don’t have to scroll too far before you encounter the term… Continue reading
Some Millennials will be driving tourism growth faster than others
Last week I visited Manila to do a keynote presentation at MICECON, the Philippines’ national tourism conference. Here’s the post I wrote for Toposophy on how the future of Filipino tourism lies with… Continue reading
What Matters to LGBT Millennials?
The issue of sexuality is increasingly becoming a non-issue for Millennials around the world, so what does that mean for the future of the LGBT travel industry? How can businesses in this multi-million… Continue reading
The Millennial paradox: why speaking to Millennials means getting personal
Millennials are ambitious but lazy, hyper connected but self-obsessed, extremely confident yet highly insecure, optimistic yet worried about the future. Where to start when you need to engage them? Last week I was… Continue reading