Tag Archive: Travel

The travel industry needs to understand the mindset of its Millennial employees, not just its customers

As Millennials occupy a larger share of the global workforce, is the travel industry doing enough to adapt to the mindset of Millennial employees, as well as its customers? It’s conference season again,… Continue reading

How to Make LGBT Travel Matter to Millennials

What can destinations and businesses that are looking to attract the LGBT market learn from wider Millennial travel trends? Last week’s IGLTA Convention in Cape Town brought together delegates from several continents and… Continue reading

How travel and tourism brands can help Millennials, a generation under pressure

Travel isn’t just about hitting ‘escape’. Destinations and travel brands need to empathise with Millennials to help them build the life skills and experiences that they crave.

Millennial marketing: Going beyond the schmaltz

Not everything is perfect for this generation, in fact far from it. Therefore in order to be effective at communicating with Millennials, you have to understand the bad stuff that’s happening to them, as well as the good.

Becoming ‘Millennial-proof’ really means becoming ‘future-ready’

Earlier this month Toposophy hosted a seminar at World Travel Market London which asked panelists from the tourism and marketing industries to name their ‘Six New Trends That Will Change the World’. The… Continue reading

How to Put Your Place on the Millennials Map (and Stay There)

When scrolling through the pages of the travel industry news or reading up on anything related to the latest travel trends, you don’t have to scroll too far before you encounter the term… Continue reading

Some Millennials will be driving tourism growth faster than others

Last week I visited Manila to do a keynote presentation at MICECON, the Philippines’ national tourism conference. Here’s the post I wrote for Toposophy on how the future of Filipino tourism lies with… Continue reading

What Matters to LGBT Millennials?

The issue of sexuality is increasingly becoming a non-issue for Millennials around the world, so what does that mean for the future of the LGBT travel industry? How can businesses in this multi-million… Continue reading

The Millennial paradox: why speaking to Millennials means getting personal

Millennials are ambitious but lazy, hyper connected but self-obsessed, extremely confident yet highly insecure, optimistic yet worried about the future. Where to start when you need to engage them? Last week I was… Continue reading

Making Mexico’s Tourism Match Millennial Expectations

Tourism is a highly resistant sector of the global economy, and nowhere is this more evident than in Mexico. Despite some hard-hitting headlines exposing corruption and the country’s long struggle against drug cartel-related… Continue reading