Tag Archive: Tourism

The travel industry needs to understand the mindset of its Millennial employees, not just its customers

As Millennials occupy a larger share of the global workforce, is the travel industry doing enough to adapt to the mindset of Millennial employees, as well as its customers? It’s conference season again,… Continue reading

When ‘the hell of other people’ is part of the tourist experience

The problem of overtourism is being intensified by bad behaviour. Will this just continue to get worse, and what can destinations and visitor attractions do to keep the peace? This is the second… Continue reading

Could ‘Paris Syndrome’ spread to your destination?

Excitement turns to disappointment when cities fill with tourists, making local people angry and visitors look for someplace else. This is the first of three posts which will deal with the consequences of… Continue reading

How has aviation shaped a generation?

Working, studying and partying abroad has never been easier, and it’s been Millennials who have benefited the most from this. For much of my work, I tend to look at the travel industry and… Continue reading

How travel and tourism brands can help Millennials, a generation under pressure

Travel isn’t just about hitting ‘escape’. Destinations and travel brands need to empathise with Millennials to help them build the life skills and experiences that they crave.

Millennial marketing: Going beyond the schmaltz

Not everything is perfect for this generation, in fact far from it. Therefore in order to be effective at communicating with Millennials, you have to understand the bad stuff that’s happening to them, as well as the good.

OUT NOW: ‘Stepping Out of the Crowd’ – Where the Next Generation of Asian Millennials is Heading

Winning a place on the travel itinerary of time-poor but experience-hungry generation of travellers from Asia’s emerging outbound markets will require clever marketing and well thought-out experiences that help them to quickly connect… Continue reading

Becoming ‘Millennial-proof’ really means becoming ‘future-ready’

Earlier this month Toposophy hosted a seminar at World Travel Market London which asked panelists from the tourism and marketing industries to name their ‘Six New Trends That Will Change the World’. The… Continue reading

How to Put Your Place on the Millennials Map (and Stay There)

When scrolling through the pages of the travel industry news or reading up on anything related to the latest travel trends, you don’t have to scroll too far before you encounter the term… Continue reading

Some Millennials will be driving tourism growth faster than others

Last week I visited Manila to do a keynote presentation at MICECON, the Philippines’ national tourism conference. Here’s the post I wrote for Toposophy on how the future of Filipino tourism lies with… Continue reading