Blame it on Millennials
In this article I’m returning to one of the original themes of this blog: Millennials. While the content that you’ll find here covers a wide range of issues in destination marketing and management,… Continue reading
Tag Archive: Tourism
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The travel industry needs to understand the mindset of its Millennial employees, not just its customers
As Millennials occupy a larger share of the global workforce, is the travel industry doing enough to adapt to the mindset of Millennial employees, as well as its customers? It’s conference season again,… Continue reading
When ‘the hell of other people’ is part of the tourist experience
The problem of overtourism is being intensified by bad behaviour. Will this just continue to get worse, and what can destinations and visitor attractions do to keep the peace? This is the second… Continue reading
Could ‘Paris Syndrome’ spread to your destination?
Excitement turns to disappointment when cities fill with tourists, making local people angry and visitors look for someplace else. This is the first of three posts which will deal with the consequences of… Continue reading
How has aviation shaped a generation?
Working, studying and partying abroad has never been easier, and it’s been Millennials who have benefited the most from this. For much of my work, I tend to look at the travel industry and… Continue reading
How travel and tourism brands can help Millennials, a generation under pressure
Travel isn’t just about hitting ‘escape’. Destinations and travel brands need to empathise with Millennials to help them build the life skills and experiences that they crave.
Millennial marketing: Going beyond the schmaltz
Not everything is perfect for this generation, in fact far from it. Therefore in order to be effective at communicating with Millennials, you have to understand the bad stuff that’s happening to them, as well as the good.
OUT NOW: ‘Stepping Out of the Crowd’ – Where the Next Generation of Asian Millennials is Heading
Winning a place on the travel itinerary of time-poor but experience-hungry generation of travellers from Asia’s emerging outbound markets will require clever marketing and well thought-out experiences that help them to quickly connect… Continue reading
Becoming ‘Millennial-proof’ really means becoming ‘future-ready’
Earlier this month Toposophy hosted a seminar at World Travel Market London which asked panelists from the tourism and marketing industries to name their ‘Six New Trends That Will Change the World’. The… Continue reading
How to Put Your Place on the Millennials Map (and Stay There)
When scrolling through the pages of the travel industry news or reading up on anything related to the latest travel trends, you don’t have to scroll too far before you encounter the term… Continue reading