As Millennials occupy a larger share of the global workforce, is the travel industry doing enough to adapt to the mindset of Millennial employees, as well as its customers? It’s conference season again,… Continue reading
The problem of overtourism is being intensified by bad behaviour. Will this just continue to get worse, and what can destinations and visitor attractions do to keep the peace? This is the second… Continue reading
Excitement turns to disappointment when cities fill with tourists, making local people angry and visitors look for someplace else. This is the first of three posts which will deal with the consequences of… Continue reading
Working, studying and partying abroad has never been easier, and it’s been Millennials who have benefited the most from this. For much of my work, I tend to look at the travel industry and… Continue reading
Travel isn’t just about hitting ‘escape’. Destinations and travel brands need to empathise with Millennials to help them build the life skills and experiences that they crave.
Not everything is perfect for this generation, in fact far from it. Therefore in order to be effective at communicating with Millennials, you have to understand the bad stuff that’s happening to them, as well as the good.
Winning a place on the travel itinerary of time-poor but experience-hungry generation of travellers from Asia’s emerging outbound markets will require clever marketing and well thought-out experiences that help them to quickly connect… Continue reading
Earlier this month Toposophy hosted a seminar at World Travel Market London which asked panelists from the tourism and marketing industries to name their ‘Six New Trends That Will Change the World’. The… Continue reading
When scrolling through the pages of the travel industry news or reading up on anything related to the latest travel trends, you don’t have to scroll too far before you encounter the term… Continue reading
Last week I visited Manila to do a keynote presentation at MICECON, the Philippines’ national tourism conference. Here’s the post I wrote for Toposophy on how the future of Filipino tourism lies with… Continue reading
