Tag Archive: stress

How travel and tourism brands can help Millennials, a generation under pressure

Travel isn’t just about hitting ‘escape’. Destinations and travel brands need to empathise with Millennials to help them build the life skills and experiences that they crave.

Advertisements

Millennials just want to be happy. So what is the ‘industry of happiness’ doing about it?

Research on Millennials consistently points to their desire to attain happiness ahead of the other priorities in life. This opens up a golden opportunity for the travel and tourism industry. There are lots… Continue reading