Tag Archive: social media

How travel and tourism brands can help Millennials, a generation under pressure

Travel isn’t just about hitting ‘escape’. Destinations and travel brands need to empathise with Millennials to help them build the life skills and experiences that they crave.

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Millennial marketing: Going beyond the schmaltz

Not everything is perfect for this generation, in fact far from it. Therefore in order to be effective at communicating with Millennials, you have to understand the bad stuff that’s happening to them, as well as the good.

Millennials just want to be happy. So what is the ‘industry of happiness’ doing about it?

Research on Millennials consistently points to their desire to attain happiness ahead of the other priorities in life. This opens up a golden opportunity for the travel and tourism industry. There are lots… Continue reading

The Millennial paradox: why speaking to Millennials means getting personal

Millennials are ambitious but lazy, hyper connected but self-obsessed, extremely confident yet highly insecure, optimistic yet worried about the future. Where to start when you need to engage them? Last week I was… Continue reading

VisitBritain launches innovative campaign in China

Last week VisitBritain embarked on the latest stage of its campaign to attract more Chinese visitors to the UK using images of the country to open potential visitors’ eyes as to what they… Continue reading

Is the ‘millennial’ dead?

Today Voxburner, the UK-based agency that reports on young consumer travel trends sets out its case for abandoning the term ‘millennials’ to refer to the 16-24 demographic. You can read the full article… Continue reading

Cruises get cool as young people take to the seas to get away from it all

One in five under-25s said to be considering a holiday afloat as operators revamp their image to appeal to ‘party animals’ It might be hard to think of anything less conventionally “cool”, but… Continue reading