Tag Archive: PATA

OUT NOW: ‘Stepping Out of the Crowd’ – Where the Next Generation of Asian Millennials is Heading

Winning a place on the travel itinerary of time-poor but experience-hungry generation of travellers from Asia’s emerging outbound markets will require clever marketing and well thought-out experiences that help them to quickly connect… Continue reading

Some Millennials will be driving tourism growth faster than others

Last week I visited Manila to do a keynote presentation at MICECON, the Philippines’ national tourism conference. Here’s the post I wrote for Toposophy on how the future of Filipino tourism lies with… Continue reading

Los millenniales orientales: Un gran reto para los destinos turísticos

En Asia los cambios económicos y sociales han beneficiado sobre todo a la generación joven (los millennials) y les han ofrecido múltiples oportunidades para viajar fuera de sus países. De ahí el interés… Continue reading

“Now everyone can fly!” – Low Cost Carriers and Millennial Travellers in Asia

Low-cost carriers (LCCs) have soared to new heights thanks to booming demand from young Asian travellers looking to take their first break, joining the ranks of other young people who consider these exciting new… Continue reading

Getting ahead – why attracting students is a smart strategy for tourism growth

[The following article was written by me and originally published from The Rise of the Young Asian Traveller, released earlier this year. See link below to obtain the full report] Once considered the… Continue reading

Shaping the present for the future in Macao

This week the third Global Tourism & Economy Forum (GTEF) takes place in Macao, pulling in tourism ministers and influential decision makers from around the world to discuss where the travel industry is… Continue reading

How to turn Chinese dreams into bookings

It’s official: Australia has been voted the Nº1 dream destination by young Chinese travellers. Young Koreans, Japanese, Malaysians and Vietnamese have also placed the country in the top 3 of their travel bucket… Continue reading

OUT NOW – The Rise of the Young Asian Traveller

It’s one of the most exciting projects I have managed this year, and the result of contributions from leading tourism industry thought leaders in Asia and nearly three thousand young consumers across thirteen… Continue reading

Is the Australian youth travel industry ready for the Gen C traveller?

Greetings from Sydney where I’m attending the 2014 Australian Youth Travel Conference, organised by the Backpacker Youth Tourism Advisory Panel (BYTAP), part of the Australian Tourism Export Council. In fact, I’m humbled and rather excited… Continue reading

Meeting the needs of the Gen C Asian traveller – Post 3: Snap while you shop

Picture this:  In 2013 Siam Paragon mall in downtown Bangkok was the most Instagrammed place in the world. This fact doesn’t say so much about the scale of the 400,000m2 mall, as much as the… Continue reading