Tag Archive: Millennials

Becoming ‘Millennial-proof’ really means becoming ‘future-ready’

Earlier this month Toposophy hosted a seminar at World Travel Market London which asked panelists from the tourism and marketing industries to name their ‘Six New Trends That Will Change the World’. The… Continue reading

How to Put Your Place on the Millennials Map (and Stay There)

When scrolling through the pages of the travel industry news or reading up on anything related to the latest travel trends, you don’t have to scroll too far before you encounter the term… Continue reading

Some Millennials will be driving tourism growth faster than others

Last week I visited Manila to do a keynote presentation at MICECON, the Philippines’ national tourism conference. Here’s the post I wrote for Toposophy on how the future of Filipino tourism lies with… Continue reading

Millennials just want to be happy. So what is the ‘industry of happiness’ doing about it?

Research on Millennials consistently points to their desire to attain happiness ahead of the other priorities in life. This opens up a golden opportunity for the travel and tourism industry. There are lots… Continue reading

What Matters to LGBT Millennials?

The issue of sexuality is increasingly becoming a non-issue for Millennials around the world, so what does that mean for the future of the LGBT travel industry? How can businesses in this multi-million… Continue reading

The Millennial paradox: why speaking to Millennials means getting personal

Millennials are ambitious but lazy, hyper connected but self-obsessed, extremely confident yet highly insecure, optimistic yet worried about the future. Where to start when you need to engage them? Last week I was… Continue reading

Los millenniales orientales: Un gran reto para los destinos turísticos

En Asia los cambios económicos y sociales han beneficiado sobre todo a la generación joven (los millennials) y les han ofrecido múltiples oportunidades para viajar fuera de sus países. De ahí el interés… Continue reading

Making Mexico’s Tourism Match Millennial Expectations

Tourism is a highly resistant sector of the global economy, and nowhere is this more evident than in Mexico. Despite some hard-hitting headlines exposing corruption and the country’s long struggle against drug cartel-related… Continue reading

15 Destination Marketing Trends to Watch in 2015

Working with my colleagues at TOPOSOPHY – Europe’s hottest new destination marketing agency – I’ve put together this easy-to-digest report on what top travel trends we can look forward to this year. Whether… Continue reading

14 things I learned in 2014

The New Year is here and list-fever is upon us, so I’ll try to keep this light. In any case, I have a reason to celebrate as today Gen C Traveller celebrates its… Continue reading