Tag Archive: Generation Y

How has aviation shaped a generation?

Working, studying and partying abroad has never been easier, and it’s been Millennials who have benefited the most from this. For much of my work, I tend to look at the travel industry and… Continue reading

Defining Millennials

In order to make products and services appeal to specific groups of consumers, marketers frequently classify consumer groups according to certain characteristics, of which age is a common denominator with labels applied to… Continue reading

Is the ‘millennial’ dead?

Today Voxburner, the UK-based agency that reports on young consumer travel trends sets out its case for abandoning the term ‘millennials’ to refer to the 16-24 demographic. You can read the full article… Continue reading

How to Attract the Millennial Hotel Guest

“Millennials,” the group covering those with birth years ranging from 1977 to 1995 and presents a dynamic opportunity for hotels to attract and retain a booming market that already represents one third of… Continue reading