How has aviation shaped a generation?
Working, studying and partying abroad has never been easier, and it’s been Millennials who have benefited the most from this. For much of my work, I tend to look at the travel industry and… Continue reading
Tag Archive: Generation Y
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Defining Millennials
In order to make products and services appeal to specific groups of consumers, marketers frequently classify consumer groups according to certain characteristics, of which age is a common denominator with labels applied to… Continue reading
Is the ‘millennial’ dead?
Today Voxburner, the UK-based agency that reports on young consumer travel trends sets out its case for abandoning the term ‘millennials’ to refer to the 16-24 demographic. You can read the full article… Continue reading
How to Attract the Millennial Hotel Guest
“Millennials,” the group covering those with birth years ranging from 1977 to 1995 and presents a dynamic opportunity for hotels to attract and retain a booming market that already represents one third of… Continue reading