Tag Archive: Gen C

Millennials just want to be happy. So what is the ‘industry of happiness’ doing about it?

Research on Millennials consistently points to their desire to attain happiness ahead of the other priorities in life. This opens up a golden opportunity for the travel and tourism industry. There are lots… Continue reading

Making Mexico’s Tourism Match Millennial Expectations

Tourism is a highly resistant sector of the global economy, and nowhere is this more evident than in Mexico. Despite some hard-hitting headlines exposing corruption and the country’s long struggle against drug cartel-related… Continue reading

Last minute leisure

The time lapse from dreaming to booking to escaping just got even shorter – and it’s Gen C Travellers who are driving this new trend. ‘The early bird catches the worm’ has been… Continue reading

14 things I learned in 2014

The New Year is here and list-fever is upon us, so I’ll try to keep this light. In any case, I have a reason to celebrate as today Gen C Traveller celebrates its… Continue reading

Discovering the Silk Road from where it started

As the emerging outbound markets have, understandably, grabbed the headlines in recent years due to their strong growth, it’s easy to overlook the fact that on the whole Japanese travellers have always been… Continue reading

How to turn Chinese dreams into bookings

It’s official: Australia has been voted the Nº1 dream destination by young Chinese travellers. Young Koreans, Japanese, Malaysians and Vietnamese have also placed the country in the top 3 of their travel bucket… Continue reading

¿Qué es la Generación ‘C’?

Bienvenido a mi primer post en español: La mejor oportunidad para explicar qué es un viajero de la Generación C – el foco de mi trabajo diario con destinos turísticos y las principales… Continue reading

Defining Millennials

In order to make products and services appeal to specific groups of consumers, marketers frequently classify consumer groups according to certain characteristics, of which age is a common denominator with labels applied to… Continue reading

Is the ‘millennial’ dead?

Today Voxburner, the UK-based agency that reports on young consumer travel trends sets out its case for abandoning the term ‘millennials’ to refer to the 16-24 demographic. You can read the full article… Continue reading

Is the Australian youth travel industry ready for the Gen C traveller?

Greetings from Sydney where I’m attending the 2014 Australian Youth Travel Conference, organised by the Backpacker Youth Tourism Advisory Panel (BYTAP), part of the Australian Tourism Export Council. In fact, I’m humbled and rather excited… Continue reading