Tag Archive: Consumers

Millennial marketing: Going beyond the schmaltz

Not everything is perfect for this generation, in fact far from it. Therefore in order to be effective at communicating with Millennials, you have to understand the bad stuff that’s happening to them, as well as the good.

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Last minute leisure

The time lapse from dreaming to booking to escaping just got even shorter – and it’s Gen C Travellers who are driving this new trend. ‘The early bird catches the worm’ has been… Continue reading

6 Ways Airbnb Changed Hospitality and the Vacation Rental Industry

Hotel chains and industry associations might be lobbying to regulate sites like Airbnb out of existence, but you can’t deny that the site has forced change upon the industry. Like flying with low-cost… Continue reading

Defining Millennials

In order to make products and services appeal to specific groups of consumers, marketers frequently classify consumer groups according to certain characteristics, of which age is a common denominator with labels applied to… Continue reading