Tag Archive: Chinese

Getting ahead – why attracting students is a smart strategy for tourism growth

[The following article was written by me and originally published from The Rise of the Young Asian Traveller, released earlier this year. See link below to obtain the full report] Once considered the… Continue reading

Tourism Australia’s smart move to attract new Asian audiences

Last week Tourism Australia reported that it had partnered with the South Korean TV network Seoul Broadcasting System (SBS) and two State Tourism Organizations to bring the Korean reality-comedy series ‘Running Man’ to… Continue reading

A smart and symbolic move: easyJet launches a dedicated homepage in Chinese

Yesterday easyJet caused quite a stir among the global travel industry by launching a dedicated homepage in Chinese. Even the Prime Minister had something to say about it during his visit to the… Continue reading