Tag Archive: China

Los millenniales orientales: Un gran reto para los destinos turísticos

En Asia los cambios económicos y sociales han beneficiado sobre todo a la generación joven (los millennials) y les han ofrecido múltiples oportunidades para viajar fuera de sus países. De ahí el interés… Continue reading

VisitBritain launches innovative campaign in China

Last week VisitBritain embarked on the latest stage of its campaign to attract more Chinese visitors to the UK using images of the country to open potential visitors’ eyes as to what they… Continue reading

Shaping the present for the future in Macao

This week the third Global Tourism & Economy Forum (GTEF) takes place in Macao, pulling in tourism ministers and influential decision makers from around the world to discuss where the travel industry is… Continue reading

Discovering the Silk Road from where it started

As the emerging outbound markets have, understandably, grabbed the headlines in recent years due to their strong growth, it’s easy to overlook the fact that on the whole Japanese travellers have always been… Continue reading

How to turn Chinese dreams into bookings

It’s official: Australia has been voted the Nº1 dream destination by young Chinese travellers. Young Koreans, Japanese, Malaysians and Vietnamese have also placed the country in the top 3 of their travel bucket… Continue reading

Tourism Australia boss: ‘Being China-ready is critical for Australian tourism’

In a recent interview with The Byte, Australia and New Zealand’s news network for professionals working in the youth and backpacker market, John O’Sullivan Tourism Australia’s newly-appointed Managing Director has explained the importance… Continue reading

OUT NOW – The Rise of the Young Asian Traveller

It’s one of the most exciting projects I have managed this year, and the result of contributions from leading tourism industry thought leaders in Asia and nearly three thousand young consumers across thirteen… Continue reading

Meeting the needs of the Gen C Asian traveller – Post 3: Snap while you shop

Picture this:  In 2013 Siam Paragon mall in downtown Bangkok was the most Instagrammed place in the world. This fact doesn’t say so much about the scale of the 400,000m2 mall, as much as the… Continue reading

Tourism Australia’s smart move to attract new Asian audiences

Last week Tourism Australia reported that it had partnered with the South Korean TV network Seoul Broadcasting System (SBS) and two State Tourism Organizations to bring the Korean reality-comedy series ‘Running Man’ to… Continue reading

A smart and symbolic move: easyJet launches a dedicated homepage in Chinese

Yesterday easyJet caused quite a stir among the global travel industry by launching a dedicated homepage in Chinese. Even the Prime Minister had something to say about it during his visit to the… Continue reading