Tag Archive: Asia

OUT NOW: ‘Stepping Out of the Crowd’ – Where the Next Generation of Asian Millennials is Heading

Winning a place on the travel itinerary of time-poor but experience-hungry generation of travellers from Asia’s emerging outbound markets will require clever marketing and well thought-out experiences that help them to quickly connect… Continue reading

Becoming ‘Millennial-proof’ really means becoming ‘future-ready’

Earlier this month Toposophy hosted a seminar at World Travel Market London which asked panelists from the tourism and marketing industries to name their ‘Six New Trends That Will Change the World’. The… Continue reading

Some Millennials will be driving tourism growth faster than others

Last week I visited Manila to do a keynote presentation at MICECON, the Philippines’ national tourism conference. Here’s the post I wrote for Toposophy on how the future of Filipino tourism lies with… Continue reading

“Now everyone can fly!” – Low Cost Carriers and Millennial Travellers in Asia

Low-cost carriers (LCCs) have soared to new heights thanks to booming demand from young Asian travellers looking to take their first break, joining the ranks of other young people who consider these exciting new… Continue reading

Discovering the Silk Road from where it started

As the emerging outbound markets have, understandably, grabbed the headlines in recent years due to their strong growth, it’s easy to overlook the fact that on the whole Japanese travellers have always been… Continue reading

Travelling in Japan: Back to the Future (1 of 2)

Welcome to my first of two blog posts about my recent visit to JATA Expo and travelling in Japan. The Japanese are moving from being travellers to becoming hosts as an ageing Japanese… Continue reading

How to turn Chinese dreams into bookings

It’s official: Australia has been voted the Nº1 dream destination by young Chinese travellers. Young Koreans, Japanese, Malaysians and Vietnamese have also placed the country in the top 3 of their travel bucket… Continue reading

OUT NOW – The Rise of the Young Asian Traveller

It’s one of the most exciting projects I have managed this year, and the result of contributions from leading tourism industry thought leaders in Asia and nearly three thousand young consumers across thirteen… Continue reading

Meeting the needs of the Gen C Asian traveller – Post 3: Snap while you shop

Picture this:  In 2013 Siam Paragon mall in downtown Bangkok was the most Instagrammed place in the world. This fact doesn’t say so much about the scale of the 400,000m2 mall, as much as the… Continue reading

Meeting the Gen C Asian Traveller – Post 2: Discovering the world one brand at a time

Heineken beer, Barça football t-shirts, Prada shoes, Mulberry handbags. All of these (real and fake) are now as ubiquitous on the streets of big Asian cities as in the streets of Europe. For… Continue reading