Meeting the Gen C Asian Traveller – Post 2: Discovering the world one brand at a time

Heineken beer, Barça football t-shirts, Prada shoes, Mulberry handbags. All of these (real and fake) are now as ubiquitous on the streets of big Asian cities as in the streets of Europe. For… Continue reading

Are we meeting the needs of ‘Gen C’ Asian travellers? Post 1: The power of a budget airline bargain

Welcome to the first of a series of posts where I challenge what we’ve always assumed about Gen C travellers from Asia. After three months studying the travel habits of young consumers across… Continue reading

Surprise! More tolerant destinations receive more visitors!

Reuters reported this week that ‘The Legalization of Same-Sex Marriages is Expected to Fuel the Growth of the Travel Industry’. Ensuring equal rights for LGBT people and the positive impact this is having on tourism… Continue reading

Tourism Australia’s smart move to attract new Asian audiences

Last week Tourism Australia reported that it had partnered with the South Korean TV network Seoul Broadcasting System (SBS) and two State Tourism Organizations to bring the Korean reality-comedy series ‘Running Man’ to… Continue reading

Essential ITB: ‘Millennials: The Unpredictable Force Shaping the Future of Global Travel & Tourism’

The second event I’ll be joining at this week’s ITB Berlin is will be a workshop to discuss disruptive innovation (like services such as Airbnb) in travel, and how the more traditional suppliers… Continue reading

This week at ITB Berlin: ‘The Rise of The Young Asian Traveller’

This week I’m swapping Bangkok for Berlin, following an invitation to speak at the world’s biggest travel trade show. Every year ITB Berlin brings over 113,000 trade visitors from 180 countries (no wonder… Continue reading

PATA launches consumer survey for young Asian travellers

The Pacific Asia Travel Association (PATA) is carrying out a major new study on the travel habits of young Asian consumers. All data collected will appear in a new report called The Rise of… Continue reading

The cure for roaming charges, paying for Wi-Fi and carrying heavy guide books…

All of the above are still a reality for most travellers, and for some time the writing has been on the wall for each of them. But I never expected to find the… Continue reading

Set the ball rolling with a focus group on youth travel in Asia

With the task of carrying out a study on the meteoric rise of youth travel within Asia in only three months, the question is: where to start? Fortunately the Pacific Asia Travel Association has a highly… Continue reading

New for 2014: The Rise of the Young Asian Traveller

The rise of Asian economies and the boom in travel across Asia that has accompanied it has attracted the attention of the global travel and tourism community, and many more besides. In recent… Continue reading