OUT NOW – The Rise of the Young Asian Traveller

It’s one of the most exciting projects I have managed this year, and the result of contributions from leading tourism industry thought leaders in Asia and nearly three thousand young consumers across thirteen… Continue reading

¿Qué es la Generación ‘C’?

Bienvenido a mi primer post en español: La mejor oportunidad para explicar qué es un viajero de la Generación C – el foco de mi trabajo diario con destinos turísticos y las principales… Continue reading

6 Ways Airbnb Changed Hospitality and the Vacation Rental Industry

Hotel chains and industry associations might be lobbying to regulate sites like Airbnb out of existence, but you can’t deny that the site has forced change upon the industry. Like flying with low-cost… Continue reading

Defining Millennials

In order to make products and services appeal to specific groups of consumers, marketers frequently classify consumer groups according to certain characteristics, of which age is a common denominator with labels applied to… Continue reading

Millennials overtake Generation X in vacation spending, says US survey

Last week various news channels reported on a new study by MMGY Global on Millennials which revealed to general surprise that the 18 to 35 age group has overtaken baby boomers in their… Continue reading

”So, is the Australian youth travel industry ready for the ‘Gen C Traveller’?”

(Featured in The Byte, 11 June 2014) Conferences are always good occasions for the meeting of minds and the Australian Youth Travel Conference 2014 was no different.  All the big players were there;… Continue reading

The many faces of shopping tourism presented in latest UNWTO report

A weekend break to Germany’s Christmas markets. Discovering the boutiques along the Avenue des Champs Elysées. Buying that special gift at the airport duty-free shop. Splashing out in style in a two hundred… Continue reading

Is the ‘millennial’ dead?

Today Voxburner, the UK-based agency that reports on young consumer travel trends sets out its case for abandoning the term ‘millennials’ to refer to the 16-24 demographic. You can read the full article… Continue reading

Is the Australian youth travel industry ready for the Gen C traveller?

Greetings from Sydney where I’m attending the 2014 Australian Youth Travel Conference, organised by the Backpacker Youth Tourism Advisory Panel (BYTAP), part of the Australian Tourism Export Council. In fact, I’m humbled and rather excited… Continue reading

Meeting the needs of the Gen C Asian traveller – Post 3: Snap while you shop

Picture this:  In 2013 Siam Paragon mall in downtown Bangkok was the most Instagrammed place in the world. This fact doesn’t say so much about the scale of the 400,000m2 mall, as much as the… Continue reading