PATA launches consumer survey for young Asian travellers

The Pacific Asia Travel Association (PATA) is carrying out a major new study on the travel habits of young Asian consumers. All data collected will appear in a new report called The Rise of the Young Asian Traveller, due to be launched by the Association in April. The report will aim to give destinations and travel businesses across the globe a better understanding of how and why they should reach out to young Asian consumers.

PATA Youth travel surveyThe survey, formed with the aid of a focus group of young Asian travellers is open to young people aged 16-35 from the following countries and territories: Brunei, Cambodia, China, Hong Kong, Indonesia, Japan, Korea (ROK), Laos, Macau, Malaysia, Myanmar, Philippines, Singapore, Taiwan, Thailand and Vietnam.

The survey asks young people about their reasons for choosing a particular destination, the methods they use for gathering information about their chosen destination before departure, and even the frequency with which they use different types of travel apps.

In return for their valuable time and responses, survey participants will be eligible to enter a prize draw for a trip for two to Kuala Lumpur including return flights, or a two-night stay at Aloft Hotel Sukhumvit 11 Bangkok, one of the city’s coolest hotel hotspots.

The survey is now online and will close at 1700 hours (Bangkok) on Friday, March 14, 2014.

Please click on one of the links below to start the survey:

Chinese (Mandarin)

**The initial findings of the report will be presented at a special session called The Rise of the Young Asian Traveller at ITB Berlin from 10:00-11:00 on the main stage in hall 4.1. For all enquiries contact**

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